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Vancouver rapper bbno$ has parlayed a all-around viral song into a committed fanbase and abundant eight-digit streams on Spotify — this is how he did it.
bbno$’s song “Lalala” has about 630 actor streams on Spotify and added than 390 actor accumulated angle on YouTube, to date. Like with best acknowledged endeavours, affection is key. There are accomplish you can booty to advance a song’s affairs of activity viral but you charge to alpha with a able foundation of agreeable content.
“When I’m authoritative music, I’m aggravating to accept as abundant fun with it as I can,” bbno$ tells ET Canada. “Because if I do, bodies apparently will, too.”
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“The action that happens is aback it assault up, it assault up. You can’t absolutely barometer what is activity to draft up,” he elaborates. “We didn’t apprehend ‘Lalala’ to booty off like that. I bethink talking to Y2K and cogent him, ‘Yo, we’re apparently activity to get 30 actor streams’ and now we’re sitting at 650 actor streams on Spotify. That was affectionate of handed to us in a sense.”
That does not beggarly it is carelessness after method. bbno$ is consistently cerebration about how he can repurpose his music into memes, videos, and added in the social-digital age of agreeable creation.
“I’m cerebration about all the mediums — how can I accomplish memes out of it, how can I bazaar it? Is it marketable? There are absolutely some songs that I anticipate are far bigger than best of my added songs,” he shares. “For instance, ‘Gone’. It’s aloof sad and affecting and a absolute song. It’s assuredly the best song I’ve anytime accounting but no one is able to see that through memes.”
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Despite his accepted agreeable fascinations, the 25-year-old Juno nominee’s aboriginal adulation was EDM; specifically, dubstep. As he matures as an artist, bbno$ is acquirements to angle genres and accommodate his own agreeable tastes into hip hop.
“My aboriginal addition to music was bedraggled dubstep from the U.K. Like really, ‘Wub wub.’ Then I fell in adulation with sub-bass,” he explains. “It’s apparently why I got into rap. I feel like the assembly affection has skyrocketed in the accomplished bristles or six years. If the sub doesn’t hit, it’s not a big song typically.”
“Rap music sucks. I’ll be honest,” he chuckles. “I aloof accomplish it account I apperceive how to say things, I guess. I adulation alert to disco, house, and upbeat, blessed music. I thought, Why can’t I absorb that into my music? Because if I like it, I’m abiding there are others who like it, too.”
bbno$ accomplished all-embracing success as a artist on SoundCloud. One day, a Chinese fan accomplished out and abreast him that bbno$ has developed a abundant afterward in China. He credits that acceptance to Jackson Yee of the Chinese ball aggregation TFBoys. Yee danced to bbno$’s clue “Yoyo Tokyo” at his own altogether party.
The adolescent rapper from Canada angry his SoundCloud success into assorted sold-out headlining tours in China. His abutting big breach came aback “Lalala” — a song produced by common assistant Y2K — accomplished accurate viral cachet on TikTok.
What followed was an abrupt remix of the song featuring Carly Rae Jepsen and Enrique Iglesias, two artists bbno$ refers to as “legends.”
“I woke up one day and Y2K was aloof like, ‘Yo we got Enrique Iglesias and Carly Rae Jepsen. I thought… That is insane,” bbno$ recalls. “It was a antic collaboration, to say the least.”
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While abundant of Canada’s accepted all-embracing success with hip hop comes from Toronto, bbno$ has fabricated the expedition bottomward south to Hollywood and says the parties in the Hills leave lots to be desired.
“They are aloof acceptable people,” he said of Vancouver artists. “They accept not been apparent to the L.A. nonsense. You get awe-inspiring bodies in every industry but in the music industry, you go to these parties and you see bodies accomplishing alone for people’s reactions. You think, Damn! These bodies absolutely exist? Props to them because that’s how the music industry works… but blockage in Vancouver, I’m not apparent to that.”
Prior to committing to a career in music, bbno$ had affairs of actuality a able swimmer. A career-ending aback abrasion still leaves him with acrimonious pains but it additionally accomplished him an important assignment on how to axis goals.
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“After the injury, it was about a year afore I begin music. I would aloof say, if you’re depressed or sad, and article absolutely makes you blessed — alike in the aboriginal — aloof go with it. As cliche as it is, I bethink aback I fabricated my aboriginal song, I thought, I’m aggravating to do this for the blow of my life. And I was terrible.”
“I still don’t anticipate I’m a abundant songwriter,” he admits. “Clearly, objectively, I accept alive numbers but I don’t anticipate I’m a abundant songwriter in its entirety. Aback I aboriginal started I was a**. Aback I bankrupt my back, I was almost depressed. Aback I ample out that music absolutely fabricated me cool happy, I thought, I’m aloof activity to accumulate accomplishing this. I say go for it, why not?”
bbno$ drops the official music video for “Astrology” on Friday, afterward the song’s audio absolution on July 17. He afresh alone the music video for “Nursery” afterward 23 actor #NurseryChallenge videos on Spotify. bbno$ additionally teamed up with Blueprint on July 18 as host of the “FVDED In The Park 2020: Broadcast & Charity Drive.”
Gallery: Top 10 Luke Bryan Songs (ET Canada)
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