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San Diego startup Koji, which has developed a template-based belvedere so non-techies can calmly actualize alternate memes, amateur and added user generated agreeable to column on amusing media, has aloft $10 actor in an antecedent annular of adventure basic funding.



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The 12-employee company, headed by above Google and Veoh Networks controlling Dmitry Shapiro, has accumulated a accumulating of amateur templates, images, complete effects, icons, blush palettes and added agreeable for what it calls “remixing.”

The aggregation believes user generated agreeable from the Koji belvedere has the abeyant to badly aggrandize the types of memes, games, alternate selfies and added artistic things apparent on amusing media feeds.



Behind the scenes, the aggregation has developed software and templates so amateurs can calmly remix and actualize their own mini apps after alive how to cipher software. Shapiro said it about takes aloof a few account to actualize a simple meme or game.

“It is array of like TikTok except it is interactive,” said Shapiro.



While it’s accessible today to allotment texts, images, videos and links on amusing media, it charcoal difficult for non-programmers to allotment remixed user generated agreeable — or mini-apps — to column on Facebook, Instagram, Snapchat, Twitter and added platforms.

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For example, a bold has been created for The Omelette Factory in Santee on Koji’s belvedere area players shoot a absurd egg through a basketball hoop. The bold is based on a template, with “asset packs” accessible on Koji enabling the basketball to be replaced with an egg, as able-bodied as added customized features.

The belvedere has been acclimated by ample brands, amusing media influencers and others to actualize amateur and alternate agreeable that can be aggregate on amusing media and messaging apps, said Shapiro.

Koji offers micro-payment and added accoutrement in its platform. Some firms that accumulation emojis and images on the belvedere allegation a baby fee, and some bold makers action in-game purchases. Koji takes a baby cut of anniversary of these transactions, which is how the aggregation makes money, said Shapiro.

This latest allotment annular was led by Galaxy Interactive’s EOS VC Fund, which is a affiliation amid Galaxy Alternate and blockchain software administrator Block.one.

“Koji has the abeyant to activate the agenda affection economy. By enabling brands, influencers and creatives to calmly remix alternate agreeable and allotment in the amount created, we accept Koji will become the affair point for makers everywhere,” said Richard Kim, Partner at Galaxy Interactive

Others who alternate in the allotment annular accommodate Bitkraft Ventures, Keshif Ventures, Next10 Ventures and Moonshots Capital.

Founded in 2016, Koji already had added than a dozen arresting angel investors. They accommodate above Disney Chief Controlling Michael Eisner, amateur and esports baton Modern Times Group, Google News arch Richard Gingras, and Zynga architect Mark Pincus. Koji aloft $6 actor in April 2019 for alone investors.

“The adeptness for admirers to actualize alternate adventures about their admired ball is abundantly powerful,” said Eisner in a statement. “We’ve gone from fan art to fan fiction to amusing fan amateur and beyond. The opportunities for alternate storytelling are never ending.”

Before Koji, Shapiro spent four years as an controlling at Google. Prior to that, he formed at MySpace and founded San Diego-based Veoh Networks — an aboriginal battling to YouTube and Hulu.

Veoh aloft $70 actor during its six years in operation, but a long-running acknowledged action with Universal Music over absorb contravention bedridden the aggregation — alike admitting Veoh won in court, and its achievement was upheld in two appeals.

In 2010, Veoh’s assets were awash to Qlipsol for an bearding price.

Shapiro sees Koji’s belvedere and the acceleration of so alleged mini-apps is affiliated to area YouTube was in its aboriginal days, back bodies questioned whether there was absolutely a applicable announcement bazaar for user-generated videos.

But the admirers for mini-apps is already approved by WeChat, a accepted messaging belvedere in China that has added than 2 actor mini-apps in its ecosystem, he said.

With Koji, “any acceptable media administrator could accomplish a bold and allotment it on amusing media” to advance its brand, he said.

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Last Updated: July 13th, 2020 by admin
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